Rana Nawas
Episode 41
From Corporate Veteran to Entrepreneur – Amira Rashad
In This Episode
Amira Rashad is a Harvard Business School graduate, a board member of Tech Wadi in Silicon Valley, and a seasoned corporate professional whose resume includes leadership positions at Yahoo, PepsiCo, and Facebook. But Amira’s rich experience doesn’t end there, as a successful working mother, she decided to leverage her vast knowledge of the business world to revolutionize how we approach grocery shopping. As an innovative entrepreneur at the helm of BulkWhiz, the Middle East’s pioneering bulk grocery e-commerce platform, Amira’s latest venture reflects her commitment to convenience, technology, and female leadership in the business world.
Amira Rashad shares her insights into transitioning from corporate leadership to entrepreneurship. Delve into the challenges and triumphs of launching a new venture, and the advice every aspiring entrepreneur needs to hear.
We Explore:
- Amira’s extensive experience across sectors and roles, and how this diverse background equipped her for founding BulkWhiz.
- The motivation behind leaving a secure, high-profile corporate position to address a gap in the market with BulkWhiz.
- The realities of entrepreneurship, including Amira’s refutation of common myths about the age and experience necessary for starting a business.
- Strategic advice for entrepreneurs, including the critical 'moment of truth' for product validation and customer engagement.
- Challenges faced by women in the workplace, societal expectations, and the balancing act of personal and professional life.
- Amira’s passion for creative writing and her personal sources of happiness and fulfillment.
Topics Covered:
Career Transition Strategies
Entrepreneurial Journeys
Personal Branding
Notable Quotes:
Amira shares the famous quote, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half."
“The journey from corporate to entrepreneurship is not just a career change; it’s a lifestyle transformation.”
Explore Further:
Dive into the entrepreneurial journey of Amira Rashad by following her on Instagram and exploring BulkWhiz, her groundbreaking e-commerce platform.
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